Tada: A Portrait of Korean Startups (2021)

Tada: A Portrait of Korean Startups 2021 / 타다: 대한민국 스타트업의 초상 2021 / Tada: Daehanminguk Seutateueopeui Chosang

The story of a 6-month struggle after the suspension of Tada, ‟We must survive somehow!‟ Tada, a mobile riding platform which has been called the Uber of Korea has been growing exponentially. It was on a roll with its first 1 million users within nine months of its release, but was embroiled in a legal battle due to the opposition from the taxi industry. Amid heated controversy on the day of the poorly executed first trial with a 'not guilty' judgment, all team members gather together to celebrate with a ‟paper cup wine party.‟ But just 14 days after, the Anti-Tada law has been passed. Will they be able to revive Tada through this worst crisis?   Korea's first documentary film about a 'start-up' will be released through the story of the mobile platform Tada. (Source: HanCinema)